It all starts with real milk.
Before the fruit, before the flavor, there's milk. One familiar ingredient with a story that's only just beginning.
A different side of dairy.
Light. Tart. A little unexpected.
Meet MYSA. A cultured whey drink with fruit, botanicals and an Icelandic inspiration.
Real dairy.Fresh thinking.Three first tastes.
Find your first taste.
Three refreshing flavors. Which one is you?
Hello, sunshine.
Bright citrus. Golden honey. A crisp, gently tart finish.
- Bright citrus
- Golden honey
- Gently tart
Citrus & Honey
Proposed ingredients
Cultured acid whey, water, citrus fruit, honey and botanicals.
- Bottle size
- 500 mL / 16.9 fl oz
- Planned storage
- Keep refrigerated
- Suggested in-store retail
- $4.99 / bottle
Contains milk.
Meet this flavor
A flavor direction for the first release. Discover the one you’d like to try.
Then, a little culture changes everything.
Add live cultures, a little warmth, and time. Milk gradually transforms into a thick, tangy cultured dairy base.
This describes dairy culturing, not a claim of live cultures in the finished MYSA drink.
Two sides to the story.
Straining separates the thick cultured curd from the lighter liquid whey. One stays behind. The other is about to become something unexpected.
The unexpected ingredient
Meet acid whey. Naturally tart, often overlooked, and the ingredient that inspired us to rethink what a dairy drink could be.
Here comes the bright part.
We take cultured whey and give it a fresh perspective. Water, fruit, botanicals, and thoughtfully chosen flavors turn an overlooked ingredient into something refreshingly different.
Explore our flavors Our recipe is in development. The photograph shows ingredient inspiration across the collection, not the exact Citrus & Honey formula.A visual introduction to cultured dairy and our proposed drink, not a verified MYSA manufacturing process. Inspired by Icelandic mysa; our modern flavors are a new chapter. Get to know whey
A different kind of dairy.
Our starting point is cultured acid whey: a traditional dairy ingredient with a light, naturally tart character.
More life for an old ingredient.
Strained dairy-making also creates liquid whey. Acid whey can be difficult for producers to put to use. Our idea is simple: make it something people look forward to drinking.
Milk minerals. A fresh format.
Whey naturally contains milk minerals. We bring it together with water, fruit, honey and botanicals for a lightly tart refreshment. Explore the ingredient story and what it means for MYSA.
A first taste
starts here.
Packaging visualization. Final recipe and appearance may differ.
- 1Choose your box
- 2Review
- 3Reserve
Be part of the first release.
Choose your first taste of cultured whey, honey, fruit and botanicals. Suggested in-store retail: $4.99 per 500 mL bottle. Register your interest below. This is not an online order.
2 bottles of each flavor. 500 mL / 16.9 fl oz each. Contains milk.
Online box pricingTo be confirmed
No payment is taken. Your selection is an expression of interest; it does not guarantee a shipment or allocation. MYSA is still in development.
A different story
for your fridge.
Independent shops and cafés: meet a different side of dairy.
Let’s talk MYSA